Chelsea FC's highly regarded communications director, Steve Atkins, is reportedly on the verge of a dramatic career switch from the Premier League to the high-octane world of Formula 1.
Atkins, who has been instrumental in shaping Chelsea's media strategy since 2017, is now in advanced talks to join McLaren Racing as their new Director of Communications.
A Stellar Football Career
During his six-year tenure at Stamford Bridge, Atkins has overseen communications through some of Chelsea's most turbulent periods, including the club's sale to Todd Boehly's Clearlake Capital consortium in 2022.
His departure would represent a significant loss for the Blues, coming at a time when the club is implementing major structural changes under their new American ownership.
Racing Towards a New Challenge
The move to McLaren would see Atkins transition from the football pitch to the racetrack, joining one of F1's most historic teams during an exciting period of resurgence.
McLaren, currently enjoying their most competitive season in years with drivers Lando Norris and Oscar Piastri, are believed to be strengthening their off-track operations to match their on-track progress.
What This Means for Chelsea
Chelsea now face the challenge of replacing Atkins' extensive experience and institutional knowledge at a time when:
- The club is undergoing significant restructuring
- Media scrutiny remains intense
- New ownership continues implementing their vision
Atkins' potential move highlights the growing crossover between elite football and motorsport, with both industries demanding top-tier communications expertise in high-pressure environments.
