Kai Trump, the 17-year-old granddaughter of President Donald Trump, has signed a golf contract with the University of Miami and already boasts a $1.2 million NIL valuation, according to On3. The valuation places her among the top women student-athletes in the name, image and likeness (NIL) market, which allows athletes to profit from their personal brand.
On3's NIL valuation measures projected marketability based on on-field performance, media exposure, and social media presence. Kai Trump ranks first among high school women's golfers and 81st overall in the NIL top 100. She has a significant social media following, with 1.5 million Instagram followers, 920,000 on X, and 2.9 million on TikTok.
Last month, she signed an NIL deal with Leaf Trading Cards, a Dallas-based company. Each pack retails for $199.99 and includes an autographed card. CJ Breen, director of marketing for Leaf, expressed confidence in her future and the partnership.
Kai Trump announced her commitment to the University of Miami in August, saying she was 'beyond excited' and thanking her parents and her grandfather for their support. At the Republican National Convention in July, she spoke about her shared passion for golf with her grandfather, noting that he calls during the school day to discuss her game.
