ITV is launching a new strategic reality quiz show, 'Nobody's Fool', this Saturday, May 23. The five-part series shifts focus from raw intelligence to social manipulation and psychological mind games, as 10 contestants move into a 'Smart House' to live together and build a shared prize pot.
Contestants take part in daily individual quizzes testing different areas of intelligence, but only they see their own results. The goal is not to be the cleverest, but to convince everyone else that you are. Players must bluff, manage first impressions, and strategise to survive, identifying and voting out perceived weak links while competing for up to £100,000.
The series reunites popular ITV personalities and 'Rivals' co-stars Danny Dyer and Emily Atack as hosts. Dyer has teased the show as a 'blinder of a game show' that kept them guessing until the end, while Atack promised it is 'fresh, funny, and full of surprises.'
Fans expressed excitement on social media, with many commenting on the pairing. One wrote, 'Can't wait to watch this, love Danny Dyer and Emily Atack,' while another said, 'Oh, this is going to be brilliant!' Confirmed contestants include Melissa Todd, a 49-year-old dominatrix and columnist from Kent, and Harrogate native Billy Bowness.
