The Women's National Basketball Association (WNBA) is set to conquer British screens in a landmark broadcasting agreement that will see games streamed on Amazon Prime Video and broadcast on the BBC throughout the 2024 season.
This strategic partnership marks a significant expansion of the league's international footprint, bringing elite women's basketball to UK audiences through two of the country's most prominent platforms.
Prime Position for Prime Video
Amazon Prime Video will serve as the primary destination for WNBA content in the UK, streaming 21 regular-season games including the highly anticipated Commissioner's Cup. Subscribers will enjoy comprehensive coverage of the women's basketball season through one of the world's leading streaming services.
BBC Boosts Accessibility
Complementing the Prime Video offering, the BBC will broadcast 10 live WNBA games across its BBC Sport website, app, and iPlayer platform. This arrangement ensures free-to-air access for British viewers, significantly widening the potential audience reach beyond subscription services.
Strategic Timing for Growth
The broadcasting deal arrives during a period of unprecedented momentum for women's basketball. With rising stars like Caitlin Clark generating global interest and the league celebrating its 28th season, the timing couldn't be better for international expansion.
This UK broadcasting agreement represents more than just additional airtime—it signals the WNBA's ambitious global growth strategy and the increasing commercial appeal of women's sports worldwide.
