As Super Bowl LX approaches this Sunday, February 8, 2026, fans of the New England Patriots and Seattle Seahawks are demonstrating their allegiance by snapping up official team jerseys from the Fanatics NFL Shop. The championship game, set to crown either the Patriots or Seahawks as victors, has sparked a significant surge in merchandise sales, with supporters eager to commemorate the historic 60th edition of the event.
Top-Selling Jerseys for Super Bowl Contenders
The Fanatics NFL Shop's Super Bowl LX Collection features a wide array of official merchandise for both competing teams. Among the most popular items is the Drake Maye New England Patriots Game Jersey, priced at £154. This navy jersey is distinguished by an embroidered Super Bowl LX patch on the left chest, making it a coveted piece for fans of the star quarterback.
Similarly, Seahawks enthusiasts can opt for the Sam Darnold Seattle Seahawks Super Bowl Game Jersey, also retailing at £154. The collection extends beyond these key players, offering jerseys emblazoned with the names of other notable athletes. For the Patriots, options include Christian Gonzalez and Stefon Diggs, while the Seahawks feature Jaxon Smith-Njigba and Sam Darnold, providing fans with multiple ways to showcase their team pride.
Limited Edition and Customisable Options
To mark the milestone 60th Super Bowl, the NFL Shop has introduced the limited edition Super Bowl LX Vapor F.U.S.E. Jersey, available for £192. This white jersey boasts a 'Super Bowl LX' nameplate and a logo inspired by Bay Area landmarks, such as the San Francisco skyline and Golden Gate Bridge, offering a unique keepsake for collectors.
For those seeking a more personalised touch, custom jerseys are available for both teams at £110 each, allowing fans to add their own names. Beyond jerseys, the shop stocks a comprehensive range of apparel, including the New England Patriots New Era Super Bowl Cap, priced at £32, and hoodies like the Patriots 2025 AFC Champions Hoodie and Seahawks 2025 NFC Champions Hoodie, each costing £87.
Memorabilia and Historical Stakes
American football aficionados looking to engage with the game or acquire memorabilia can consider items such as the NFL Wilson Super Bowl LX Official Game Football at £152, or the more affordable NFL Wilson Super Bowl LX Throwback Ball for £35. These products cater to both serious collectors and casual fans wanting to celebrate the occasion.
The stakes are high for the Patriots, who could secure their seventh championship title with a win, cementing their place in NFL history. Conversely, a loss would grant the Seahawks their second Super Bowl victory, following their 2014 triumph over the Denver Broncos, adding an extra layer of excitement to the matchup.
Viewing Details and Retailer Reputation
For UK-based NFL fans, Super Bowl LX will kick off at 11.30pm on Sunday, with broadcasting options including DAZN's authentic American broadcast via its 99p NFL Game Pass, as well as coverage on Sky Sports and Channel 5. This ensures widespread access to the game across different viewing preferences.
The Fanatics NFL Shop has garnered positive feedback from customers, earning a 4.1-star rating on Trustpilot from over 3,900 reviews. Praises highlight the ease of navigation, timely delivery, and competitive pricing. One reviewer noted, "Cannot fault the online purchasing from start to finish. Easy to navigate and delivered on time. Product selection is brilliant and well priced." Another added, "Real quality product delivered within just a few days. The price was also very good and very competitive in the current market."
It is important to note that some items are dispatched from the United States, which may result in longer delivery times. Despite this, a five-star review commended the service, stating, "Great, fast customer service. Postal notices and tracking spot on. Some items dispatched from the US, still a good turnaround. Products are NFL-endorsed and of great quality." This reassurance underscores the shop's reliability as fans gear up for the big game.
