A limited edition scarf designed by London fashion designer Hattie Crowther has been unveiled ahead of the Women's League Cup Final. The collaboration with Subway marks the brand's continued support for women's football, with only 300 scarves produced for the occasion.
The scarf will be available to fans in the run-up to the final, which takes place on March 15. Designed to celebrate the growth of the women's game, the scarf aims to allow supporters to show their backing beyond matchday. The collection is modelled by content creators within the women's football community, highlighting the voices that are helping to drive the sport's cultural rise.
Hattie Crowther said of the project: "Subway has made ground-breaking investment in women's football, in a way that has really impacted the players. That's why I was so happy to work with them on this collaboration. It shows how brands can support the women's game in a way that feels culturally relevant and opens up conversations that change the perception of football across the UK."
Senior Marketing Director at Subway, Kirstey Elston, added: "The growth of women's football is being driven by an incredibly passionate and culturally engaged fanbase. We wanted to celebrate that in a way that felt authentic and exciting. Partnering with Hattie allowed us to bring a fresh perspective to a football staple that fans genuinely want to wear."
Fans can enter a social-first giveaway on Subway's Instagram channel, where they can tag a friend in the comments of the official post from March 6 for the chance to win a scarf bundle, which includes Women's League Cup Final tickets and Subway gift cards. Those attending the final will also have an opportunity to take part in the celebration. Tickets for the match are available via the Women's Super League website.
