YouTube sensation KSI has been cautioned by boxing promoter Eddie Hearn that owning a football club is "the worst thing you could ever do," following the star's acquisition of a minority share in National League South side Dagenham & Redbridge earlier this week. The club announced that long-serving managing director Stephen Thompson will step down from his role and board position at the end of March, marking a significant shift in leadership.
KSI's Investment and Club Background
KSI, whose real name is Olajide Olayinka Williams Olatunji, rose to fame on YouTube with over 17 million subscribers and has since diversified into music and boxing, facing opponents like Logan Paul and Tommy Fury. He currently serves as a judge on Britain's Got Talent alongside Simon Cowell, Amanda Holden, and Alesha Dixon. The Daggers, relegated from the top tier of non-league football, are currently positioned 13th in the sixth-tier National League South with 49 points.
Eddie Hearn's Candid Advice
In an interview with DAZN, Eddie Hearn shared his perspective, drawing on his father Barry's experience as the former owner of Leyton Orient from 1995 to 2014. Hearn stated, "Owning a football club is the worst thing you could ever do. Dagenham—my dad was born in Dagenham. It's not far from me either." He acknowledged the potential benefits, noting, "Smart move. You've seen it with Wrexham and stuff like that. KSI has got a huge following and he can really drive value to that club and make a big difference."
Hearn added, "So, I like it. I'll tell you what, the old Daggers, they'll be on the old comeback trail. I might have to come back and buy Leyton Orient again." When asked for advice for KSI, Hearn reiterated, "Good luck! Owning a football club is the worst thing you could ever do. Don't get me wrong, the good times are incredible. But to find yourself at AGMs having rows with fans over the cost of a pie in the shop is a nightmare. So good luck KSI."
KSI's Ambitious Vision
Speaking to the club's website after the investment, KSI expressed his excitement and long-term goals. He said, "I'm so excited to start this journey. It's gonna be a rollercoaster for sure, but I hope to bring Dagenham & Redbridge back to the glory days. And once we reach that point, I want to go even further. Reaching the Premier League would be a dream. And I believe it is 100% doable."
He urged patience from fans, stating, "It will take a long time, so to the Daggers fans, please be patient. I want you to know that I am fully committed to making sure Dagenham & Redbridge is a team that everyone will know worldwide, and will be an exciting team to watch and support." The club described the 32-year-old's involvement as "its most significant strategic partnership to date," highlighting the potential for growth and global recognition.
