Euro 2028 tickets could cost less than a parking space at the 2026 World Cup, with UEFA pledging affordable pricing for the tournament hosted in the UK and Ireland. The Times reports that 15 per cent of tickets will be priced at £30 or less, while a further 25 per cent will cost under £60. In contrast, a parking space at the AT&T Stadium in Arlington, Texas – a World Cup venue – costs $75 (£57).
Fans attending the 2026 World Cup face steep costs. Although FIFA introduced £45 'supporter entry' tickets for all 104 matches after a backlash, the cheapest tickets for group matches are limited. For a fan to buy the lowest-priced tickets for all eight matches on a route to the final, the total would be around £5,225, with middle-tier and premium tickets costing £8,580 and £12,350 respectively.
UEFA has committed to a “fair, transparent and fan-first ticketing process” for Euro 2028. Premium tickets will go on sale after the draw in December 2027. Meanwhile, FIFA president Gianni Infantino defended the World Cup pricing, citing dynamic pricing and high demand, but Football Supporters Europe has filed a formal complaint accusing FIFA of “abusing its monopoly position” with ticket prices that are “not genuinely available” due to scarce cheaper options.
