Former Wimbledon finalist Eugenie Bouchard is currently commentating at the championship, impressing viewers with her insights. While Novak Djokovic and Serena Williams grab headlines on court, Bouchard is generating buzz off it. The tennis star, who reached the final in 2014, is now a pundit on the BBC's coverage. Fans have praised her on social media, with one calling her a "stand out" addition and another saying, "From a historic Wimbledon final to crushing the court in a whole new sport, she's still a total ace!"
Brand Deals and Endorsements
Bouchard burst onto the tennis scene over a decade ago and her success at Wimbledon in 2014 led to major brand deals. She has worked with global giants like Coca-Cola and Nike, capitalizing on her fame and marketability.
Worldwide Travel
Named after Princess Eugenie due to her mother's admiration for the Royal family, Bouchard leads a jet-setting lifestyle. She frequently shares Instagram snaps from glamorous nights out in Miami and chic dinners in Paris. She has been spotted boarding private planes and recently revealed she took 36 flights in the first half of 2026, averaging one flight every 3.7 days. She admitted, "I'm type A so if I don't have something that needs to get done immediately, or somewhere to rush off to, I feel panicky inside." She now forces herself to take days off and entire weekends.
Handbag Collection
Bouchard has amassed a pricey handbag collection. After earning prize money, she spent over £1,000 on a Louis Vuitton bag. Her wardrobe now includes a pink Gucci bumbag worth hundreds and a Chanel bag valued at thousands of pounds.
Pricey Jewellery
Thanks to brand deals and winnings, Bouchard sports a stunning jewellery collection. She has been seen wearing a gold Daytona watch, which can cost over £20,000, along with flashy gold rings, including a costly Kenzo piece.
Famous Friends
Bouchard counts celebrities among her friends, including The Big Bang Theory star Jim Parsons and fellow Canadian musician Drake. She was previously romantically linked to Jack Brinkley-Cook, son of supermodel Christie Brinkley. Wimbledon coverage airs on BBC One, BBC Two, and BBC iPlayer.
