Chipotle has rolled out a new nationwide menu item called "Coach Cignetti's 'I Win' Bowl", paying tribute to Indiana Hoosiers head football coach Curt Cignetti. This special bowl is based on the coach's daily order, which he has maintained throughout an impressive undefeated season.
Inspired by a Championship Victory
The bowl features a combination of brown rice, black beans, chicken, and a side of guacamole, mirroring Cignetti's regular meal choice. This culinary honour comes after the Hoosiers secured a 27-21 championship victory against Miami, capping off a flawless season under Cignetti's leadership.
A Quote That Echoes Success
The name of the bowl references Cignetti's now-iconic quote from his introductory press conference: "I win. Google me." This statement has gained viral attention, with Google searches for the phrase triggering a "Yup, he won" message, adding a playful digital nod to his achievements.
Exclusive Offers for Indiana Fans
To celebrate the launch, Chipotle is offering a special promotion for Indiana supporters. On Thursdays after 4 p.m., fans wearing team gear at Chipotle locations within the state can receive a free entrée with the purchase of another. This initiative aims to engage the local community and honour the team's success.
Behind the Scenes: A Loyal Assistant
Jake McDonald, Cignetti's assistant director of football operations, has played a key role in this story. Over the past two years, McDonald has been ordering the coach's daily meal, accumulating significant Chipotle Rewards points in the process. This dedication highlights the personal connection and routine that inspired the menu item.
The introduction of this bowl not only celebrates Cignetti's undefeated record but also showcases Chipotle's innovative approach to blending sports culture with consumer engagement. It serves as a tasty reminder of a remarkable season in college football.
