Gemma Lowery has called for action after a Coventry City supporter allegedly used a photograph of her late son Bradley to taunt Sunderland fans during their Premier League clash.
Footage circulating on social media appeared to show a young Coventry supporter holding up a picture of Bradley, who died from cancer aged six in July 2017. In a statement published by the Bradley Lowery Foundation on Sunday, Gemma said: "My beautiful boy deserves to be remembered with love, not hate."
Mother's plea for kindness
Gemma explained that the photograph was particularly precious to her family because it captured one of the happiest moments of Bradley's short life. She recalled how much joy her son had experienced that day, with such occasions especially treasured given the gruelling cancer treatment he had endured.
While she understood the rivalry and banter associated with football, she believed using the image of a child who had died from cancer crossed an unacceptable line. Calling for Coventry City to address the incident, she added: "I hope the club takes appropriate action and the young lad's family help him understand how hurtful his actions were."
Club response
Gemma urged football supporters to respond with kindness rather than anger, sharing another photograph of Bradley alongside the message: "Instead of such negativity please help us share love and positivity by sharing my beautiful boys picture."
Coventry City have confirmed they are aware of the footage and will work with the relevant authorities to establish what action should be taken. A club statement read: "Coventry City FC is aware of footage circulating on social media in connection with an incident during our Premier League fixture against Sunderland. The club does not tolerate offensive behaviour and will liaise with the relevant authorities to determine the appropriate course of action."
Bradley's legacy
Bradley was diagnosed with neuroblastoma when he was 18 months old and underwent years of treatment before his death in July 2017. His bravery made him a popular figure among Sunderland supporters, while his friendship with former striker Jermain Defoe touched millions. Speaking about their relationship in 2023, Defoe said: "He will always be in my heart, for the rest of my life. There's not a day that goes past where I don't wake up and think about little Bradley, because his love is genuine."
His legacy continues through the Bradley Lowery Foundation, which raises money to support seriously ill children and their families, including Super Brad's Pad, which provides families with time away from hospital environments. Gemma has stressed she does not want the latest incident to provoke further hatred, instead hoping it can serve as an opportunity for education and a reminder of the positive impact her son continues to have.
