Tinie Tempah Joins Dragons' Den as Guest Dragon for Latest Episode
From beauty moguls to footballing royalty, Dragons' Den has welcomed a slew of famous faces to the den this year, helping fill the seat vacated by Sara Davies. This week's guest dragon might be the most unexpected yet, as chart-topping rapper turned business investor Tinie Tempah offers up his cash on the show. The music mogul, who co-founded entertainment agency and record label Disturbing London, has since invested in everything from property to tech startups, bringing a fresh perspective to the panel.
Business Pitches Featured in Tonight's Episode
Taking a seat alongside Peter Jones, Deborah Meaden, Steven Bartlett, and Touker Suleyman, Tinie Tempah will help appraise the latest batch of hopeful founders. The businesses stepping through the lift doors this evening include a diverse range of innovative ventures, from health-focused food products to adaptive aids and wellness supplements.
Jnck Bakery: High-Protein, Low-Sugar Cookies
First into the den are brothers Alex and Sean Brassil, co-founders of Jnck Bakery, a high-protein, low-sugar cookie brand. Launched in 2023, the brand originally sold chewy cookies made using pea protein, prebiotic fibre, and its own low-sugar chocolate, produced in-house. Available in four flavours – milky chocolate, "trippple" chocolate, white gold chocolate, and white ruby chocolate – the products claimed to contain 90 per cent less sugar, 50 per cent less saturated fat, three times the protein, and five times the fibre compared with mainstream alternatives.
Despite securing spots in hundreds of Tesco shops in 2024, the business entered administration in September last year with debts of more than £250,000. According to the company's website, the Brassil brothers are now preparing to launch a new electrolyte venture called Lyte On later this month, showcasing their resilience and adaptability in the competitive food market.
Business Fives: Corporate Charity Football Leagues
Next into the den is John McClarey, the Edinburgh-based founder of Business Fives. He aims to get employees away from their desks and onto the pitch for five-a-side charity events. Launched in 2016, Business Fives hosts five-a-side football tournaments, golf days, and mixed touch rugby events for professionals, and has even branched out into esports tournaments.
Charity events take place right across the UK and Ireland, where companies of all sizes can pick their squad, choose their charity, then play a round-robin group stage and knockouts before crowning a winner. Business Fives says that 10 per cent of its revenue goes to charity, as well as any money made from fundraising, highlighting its commitment to social impact alongside business growth.
Active Hands Company: Adaptive Gripping Aids
Third in the den this week is founder Rob Smith and his business development manager Jo Gumbley, pitching a range of adaptive gripping aids designed to help people with reduced hand function live more independently. Launched in 2007, the company creates and sells practical solutions for those who struggle with grip.
Its most popular product is a general-purpose gripping aid, originally designed by Smith in the late 1990s after he experienced difficulties following a spinal cord injury. Since then, the range has expanded to include adaptations for a wide variety of everyday tasks, from gripping aerosol cans and perfume bottles to gardening tools and kitchen utensils. Products are available on Amazon and the company's website, making them accessible to a broad audience.
Health & Holistics: Sea Moss Supplements
Last into the den this week is Rome Haghighat, the founder of Health & Holistics, a wellness brand focused on nutrient-rich sea moss products sourced from St Lucia. Launched in 2024, the brand creates a range of supplements made from sea moss, one of the biggest superfoods currently trending.
The red algae is prized in Caribbean culture for its natural nutrients that promote everything from gut health and immunity to energy. The brand sells gels and capsules formulated with sea moss, shilajit, turmeric, ginger, bladderwrack, burdock, spirulina, and ashwagandha. It also offers a range of superfood detox, beauty, and pre-workout blends, as well as sea moss soaps and pure extracts, available on Amazon and the brand's website.
Conclusion: A Diverse Array of Entrepreneurial Ventures
Tonight's episode of Dragons' Den features a compelling mix of businesses, from food innovation and corporate sports to adaptive technology and wellness supplements. With Tinie Tempah adding his expertise to the panel, the dragons will have to decide which pitches are worth investing in, offering viewers insight into the challenges and opportunities of startup entrepreneurship.
