Netflix's landmark global broadcast of the blockbuster fight between Anthony Joshua and Jake Paul introduced millions to a new star, but one who was already a heavyweight in sports broadcasting. Sidney Scoles, the charismatic reporter stationed ringside at Miami's Kaseya Center, quickly captured the audience's attention, sparking a social media frenzy as viewers clamoured to learn more about her.
From NFL Sidelines to Global Ringside
While Friday night marked a first introduction for many of the estimated 60 million-plus global audience, Scoles is no newcomer to major sporting events. The 37-year-old Emmy-winning broadcaster is a familiar face to American football fans, serving as the in-game host for the Las Vegas Raiders at every home match in Allegiant Stadium.
Her impressive resume extends far beyond the NFL. Scoles is also a seasoned red carpet host for E! and Access Hollywood and this year expanded her portfolio by becoming a host for Women of Wrestling. She had already cut her teeth on a major Netflix live event, having covered the Jake Paul vs Mike Tyson fight prior to the Joshua showdown.
A Star-Making Turn on the World Stage
Scoles appeared on the broadcast within the first few minutes, with main host Kate Scott throwing down to her at ringside for a fight preview. Her poised delivery and insider access resonated instantly. Fans flooded social media platforms with praise and curiosity, with one writing: 'Who is Sibley Scoles?!? I say cot DAMN.' Another enthusiastically posted: 'There she goes again on the greatest night ever! SIBLEY SCOLES', accompanied by a string of heart emojis.
In the build-up to the fight, Scoles used her substantial social media presence, where she boasts over 100,000 Instagram followers, to give fans a unique behind-the-scenes look. She shared insights into rehearsals and her own preparations for what was undoubtedly a career-defining night. Just before the live broadcast began, she posted a photo from the ring walk, captioning it: 'Final rehearsals are wrapped. The stage is set. See you LIVE on @netflix.'
What's Next for the Breakout Broadcaster?
Scoles's standout performance on one of the year's most-watched sporting events is certain to propel her profile to new heights. Having already proven her mettle on stages like the Super Bowl and the Pro Bowl, her confident and engaging presentation during the Joshua-Paul fight has cemented her status as a versatile and compelling live host. With Netflix investing heavily in live sports streaming, figures like Scoles, who can connect with a massive, global audience, are poised to become the new faces of sports entertainment.
