A new survey has revealed that community spirit, which soared during lockdown, is now waning, with only 7% of Brits feeling 'very connected' to their neighbours. The study of 2,000 adults found that three in ten are interacting less with neighbours than they did in 2020 and 2021.
According to the poll, 58% of respondents go days or even weeks without speaking to those living nearby. Nearly half (47%) believe community spirit in their area could use a boost, and food may be the solution.
The 'Kind Communities Challenge', launched by Crock-Pot and former TOWIE star Lydia Bright, aims to revive local spirit through shared meals. Bright said: 'Food is not just for survival, it unites cultures and fosters understanding.'
The study also found that 61% feel special when someone cooks for them, and 41% say eating with others helps them feel less alone. However, 26% rarely cook for their community, with 38% citing affordability issues.
Positive psychology practitioner Ruth Cooper-Dickson noted: 'Meaningful human connection through food is a fundamental source of happiness and wellbeing.' The campaign encourages people to share home-cooked dishes on social media using #KindCommunities for a chance to win prizes.
