Loose Women star Olivia Attwood has suffered a career setback after her ITV cookery competition, The Heat, was cancelled after just one series. The show, which aired earlier this year, featured top chef Jean-Christophe Novelli training 10 aspiring cooks, with a romantic twist.
According to The Sun, the show has been shelved due to high production costs and low ratings. A source said: 'The Heat showed a lot of promise but given that it was a long series and filmed abroad, featuring two big names, it was not cheap to make. It had to serve up some seriously meaty ratings, which it just didn't achieve.'
The first series comprised 10 episodes but averaged only 72,000 viewers per episode. An ITV spokesperson confirmed: 'There are no plans for a second series of The Heat but audiences can watch the first series on ITVX.'
Despite this, Attwood's other show, Bad Boyfriends, is set to return to ITV2. The Heat's cancellation comes amid stiff competition in television, as noted by the source.
