Kristi Noem's husband, Bryon Noem, entered a Christian rehabilitation programme for “sexual behaviour” in January, prior to reports about his alleged fetish and cross-dressing, according to a report from right-wing commentator Megyn Kelly.
Bryon enrolled in the 40-day programme at Pure Desire Ministries, which describes itself as helping men “stop unwanted behaviors and restore broken relationships”. He did not complete the course, Kelly said on her podcast, citing a woman who exchanged text messages with him.
In messages reportedly sent on 12 January, Bryon wrote: “I’m entering a therapy program. Much needed and much overdue. 40 days.” He claimed to be seeking help for addiction, according to the texts. Kelly said the woman had initiated contact because of her “large breasts”.
Bryon’s activities were first reported by The Daily Mail last month, which said he engaged in a “bimbofication” fetish, sending thousands of dollars and photos to female models. In one image, he wore pink hotpants and a skintight top stuffed with balloons to resemble large breasts.
Multiple women have since come forward. Nicole Raccagno told the Mail that Bryon began sending payments in 2020 and, days after Kristi was fired as Homeland Security Secretary, allegedly said he loved her and wanted to marry her. The Noems have been married for nearly 34 years, with Kristi reportedly “blindsided” by the revelations.
