Ellidy Pullin has fully embraced her influencer lifestyle. The widow of Australian snowboarding champion Alex 'Chumpy' Pullin was spotted this week wearing a head-to-toe designer ensemble worth over $5,000. The 33-year-old was interviewed by street style TikTok account StylSpot, where she detailed her outfit, featuring pieces from brands like By Sid, SŚAINT, Bec + Bridge, and Naked Vice.
Outfit Details
Ellidy wore a Romy leather jacket from her friend's brand By Sid, valued at $299, paired with a deep brown tank top from SŚAINT ($69) and Vinnie trousers from Bec + Bridge ($300). Her footwear was Reese Vintage boots from Naked Vice ($289.95). The standout item was a Mamma Baguette bag from luxury retailer Fendi, costing $3,970. Including jewelry, the total easily exceeded $5,000.
Career Transformation
Since Chumpy's tragic death in July 2020 from a spearfishing accident, Ellidy has built a successful personal brand. She shares her life as a single mother to Minnie Alex Pullin, authored a book, hosts the podcast Darling, Shine!, and ran The Chumpy Pullin Foundation until late 2024. She has also found new love with building contractor Brock Wadsworth.
Family Feud
Her online popularity suffered a blow in January when Chumpy's father, Chris Pullin, publicly revealed their falling out. The dispute stems from an email Chris and his late wife Sally sent to the foundation's board in May 2024, criticizing its shift from helping children in sports to mental health initiatives. Chris claims the foundation closed before Christmas 2024 without addressing their concerns.
Chris says Ellidy blocked him and Sally after the email, and he has not seen his granddaughter since. Sally died in April 2025 after battling cancer, which Chris says was worsened by the estrangement. Now living alone, Chris hopes to honor Chumpy's legacy by creating a youth sports camp at the Alex Pullin Stadium in Mansfield.
