The urgent search for Alexander Key, the partner of Sir Mick Jagger's granddaughter, has now entered its critical fourth day, with his family expressing profound worry as treacherous weather conditions continue to hamper efforts in the picturesque Cornish seaside village of Boscastle.
Family's Growing Concern Amid Stormy Conditions
Alexander Key, a 37-year-old chef and father of two, was last seen at the Cobweb Inn in Boscastle on Friday afternoon. CCTV footage captured him sitting alone at approximately 2.30pm, wearing a black hooded top covered by a distinctive red stripy jumper. An hour later, further images show him walking outside the premises. He was reported missing to Devon and Cornwall Police on Saturday evening, prompting an immediate and intensifying search operation as officers became increasingly concerned for his welfare.
His family have publicly voiced their distress, with pub staff appealing for information by stating: 'His family are so worried.' The search has been conducted under particularly challenging circumstances, as the area has been battered by successive storms. Storm Ingrid struck on Friday and Saturday, followed closely by Storm Chandra, creating dangerous conditions along the coastal region known for its dramatic harbour and cliff-top walks.
High-Profile Family Appeals for Information
Jade Jagger, the 54-year-old jewellery designer and mother of Assisi Jackson, has utilised her social media platform to amplify the police appeal. Sharing images of Key on her Instagram account, she reached out to her followers in a bid to gather any potential leads. Jade is the daughter of Rolling Stones frontman Sir Mick Jagger, 82, and his first wife Bianca Jagger.
Alexander Key is in a relationship with Assisi Jackson, 33, who is Sir Mick Jagger's eldest grandchild. The couple reside in Cornwall with their two young daughters, Ezra, aged 11, and Romy, six. Assisi is the daughter of Jade Jagger and her former partner, artist Piers Jackson. The family connection adds a layer of public attention to this distressing disappearance.
Description and Local Business Links
Police have described Key as being of medium build with strikingly bright peroxide blonde hair, often seen wearing brightly coloured clothing. In images shared by Jade Jagger, he is pictured wearing a vivid orange patterned jacket. Key is a co-owner of The Rocket Store, a well-regarded seafood restaurant in Boscastle, which he runs alongside head chef Freddie Woodruff.
The restaurant is celebrated for its use of fresh, locally sourced ingredients, including fish caught daily by Key's father and meat from their family farm. Its interior features a prominent painting of a star constellation created by Assisi's father, Piers Jackson, linking the business closely to the family's artistic heritage.
Complex Family Dynamics and Urgent Police Appeal
The Jagger family history includes a notable generational overlap. Jade Jagger was pregnant with her son, Ray Emmanuel Fillary, at the same time as her daughter Assisi was expecting her first child. Jade gave birth to Ray just weeks after her granddaughter Ezra was born in May 2014, making her both a mother and a grandmother to infants born within a narrow timeframe.
Devon and Cornwall Police are urging anyone with information regarding Alexander Key's whereabouts to contact them immediately on 999, quoting log number 847 of 24/1/26. The community and authorities remain hopeful for his safe return as the search persists under difficult environmental conditions.
