Omni, a vegan pet food brand founded by Dr Guy Sandelowsky and Shiv Sivakumar, has achieved a valuation of £11 million after appearing on Dragons' Den, despite receiving harsh criticism from Dragon Touker Suleyman. The entrepreneurs appeared on the show last year seeking a £75,000 investment for a 1% stake in their company, which had generated over £2.5 million in sales in two years.
Touker Suleyman, who recently announced his departure from the series after ten years, dismissed the founders as 'delusional' and said he 'wouldn't even get out of bed' for such a small stake. Despite this, Omni's rapid growth has proven the doubters wrong, with the company now worth £11 million and partnering with Springwatch's Chris Packham.
Reflecting on the experience, Dr Sandelowsky said the Dragons focused on historical numbers rather than the company's fast-growing revenue trajectory. He noted that the exposure from the show led to unexpected demand, forcing the small business to re-evaluate stock levels and customer service capacity.
The founders emphasised that their mission to help pets live happier, healthier lives resonated with viewers, who understood their vision. Touker Suleyman, meanwhile, said stepping down from Dragons' Den would allow him to mentor his investees and share his 50 years of business experience with the next generation.
