Meghan Markle's As Ever Brand Celebrates First Anniversary with Impressive Growth
The Duchess of Sussex, Meghan Markle, is marking a significant milestone today as her lifestyle brand, As Ever, celebrates its first year since launch. Newly released sales figures indicate positive growth, with the brand's website experiencing a notable surge in visitor traffic over recent months.
Steady Increase in Website Traffic and Sales Momentum
Launched on March 4, 2025, in conjunction with her Netflix programme With Love, Meghan, As Ever has expanded its product range to include edible flower sprinkles, baking kits, tea, wine, candles, and the Duchess's famous jams. While specific sales numbers remain undisclosed, reports this week highlight a 36% growth in website visits since October 2025.
Data compiled by Newsweek from SimilarWeb reveals a steady upward trajectory: visits increased from 196,831 in October to 245,982 in December, and further to 268,200 in January. This consistent growth underscores the brand's rising popularity and consumer interest.
Insider Insights on Future Plans and Challenges
An As Ever insider shared with the Daily Express that the brand is very happy with its progress, emphasizing a focus on sustainable growth. The source stated, "It's still early days for As Ever, but the trajectory so far gives us confidence in the long-term potential if we continue to build it in the right way. We remain focused on growing the brand carefully and sustainably, while listening closely to the community that has shown such enthusiasm for it."
Meghan has acknowledged initial teething problems but remains excited about learning and improving. In a past interview with Bloomberg's Emily Chang, she discussed the challenges of rapid sell-outs, noting how demand forced her to place an order for one million jam jars after earlier collections sold out within minutes.
Expansion Prospects and Strategic Moves
Currently, As Ever only ships to parts of the United States, but Meghan's team is satisfied with the organic growth and remains optimistic about future expansion. There are reports of interest in more pop-up shops, similar to the festive range event in December 2025, though this depends on the performance of her Netflix Christmas special.
An insider told the Daily Mail, "They (Netflix) are monitoring the Christmas show to see if it picks up, before they do any proper pop-ups or experiences." This strategic approach highlights the brand's cautious yet ambitious plans for scaling operations.
As As Ever enters its second year, the focus is on maintaining momentum, exploring new opportunities, and building a loyal customer base, positioning the brand for continued success in the competitive lifestyle market.
