Television personality Maya Jama has undergone a dramatic transformation, adopting the look of an 80s news reporter to promote her new beverage collaboration with Joe & The Juice. The Love Island host, aged 31, appeared almost unrecognisable as she swapped her signature darker hair for a blonde wig and vibrant blue eyeshadow for the campaign.
A Bold Fashion Statement for the Launch
Maya showcased her impressive figure in a striking white blazer paired with a matching pencil skirt, completing the ensemble with hot pink high heels. The television star took to Instagram on Tuesday to officially announce the partnership, sharing a series of promotional images and behind-the-scenes content.
Among the shared materials was a humorous clip featuring Maya delivering a spoof news report to introduce her new matcha drink creation. She enthusiastically captioned her post: 'I’ve got my own drink @joeandthejuice!! With my alt milk @sproud in too! Out nationwide tomorrow in all shops. Actually quite surreal to type that but I can’t wait for you all to taste it & I hope you love it as much as we do mental. (had so much fun & got well into character shooting this)'.
From Television Host to Aspiring Actress
This promotional campaign comes just weeks after Maya revealed her serious ambitions to transition into acting, expressing her desire to become a leading lady in feature films. The presenter, who achieved mainstream recognition when she began hosting Love Island in 2022, confessed to experiencing 'a second wind of ambition' regarding her acting career.
Reflecting on her earlier attempts to break into the industry, Maya admitted she 'wasn't as persistent as she should have been' during her youth. 'I dreamt of being an actor when I was younger and would try and do all these auditions and would get loads of no's', she recalled during an interview with the BBC.
Dream Roles and Villainous Ambitions
When discussing her ideal acting parts, Maya expressed interest in portraying characters completely different from her public persona. 'My dream role is something completely opposite to me. I've always said I don't want to be what people expect me to be on camera', she explained. 'I'd want to be the complete opposite to that so a monster or a mean, evil person. A villain maybe would be nice'.
Confirmed Role in Prestigious Netflix Series
These aspirations are becoming reality as Maya prepares to appear in the second season of Guy Ritchie's acclaimed Netflix series The Gentlemen. Reports indicate she will portray the glamorous wife of a dubious associate connected to Theo James' lead character Eddie Horniman.
Filming for the series commenced last year at the magnificent Badminton House in Gloucestershire, a grand estate serving as the fictional Halstead Manor within the show. A source close to the production revealed to The Sun: 'Maya is over the moon to land a role in such a massive show with Guy Ritchie at the helm. The Gentlemen was one of 2024's biggest series and it's such a glossy, sexy show. It's a perfect fit'.
Social Media Teasers and Career Evolution
Maya had been hinting at this career development for months, sharing cryptic posts on social media that included a Netflix script and a photograph alongside The Gentlemen star Kaya Scodelario, who plays mob boss Susie Glass in the series. Earlier, she had posted an image of a Netflix-branded cup, sparking speculation about potential meetings with the streaming giant.
The promotional campaign for her Joe & The Juice collaboration featured additional striking visuals, including Maya wearing a hot pink minidress with distinctive shoulder pads while presenting a mock weather report. These images further demonstrated her commitment to character work and her evolving career trajectory beyond television hosting.
