Kim Kardashian made her first public appearance with new boyfriend Lewis Hamilton at the Super Bowl on Sunday, sporting a distinctly 90s-inspired look that channelled Pamela Anderson. The 45-year-old reality star wore a clip-in fringe and an oversized choker, a style her hairdresser Chris Appleton later confirmed was influenced by the Baywatch icon from the 1990s.
Hamilton, 41, also embraced the decade by wearing double denim, which aligns with his known fondness for 90s culture, including iconic cars like Ayrton Senna's 1990 McLaren and films such as 1993's Cool Runnings. Appleton told Vogue that the look was 'inspired by '90s Pammy' and involved a more 'undone' finish than Kim typically wears, with piecey bangs adding a lived-in feel.
The couple had previously enjoyed a romantic weekend at the exclusive Estelle Manor in the Cotswolds, where they had an intimate dinner and a couple's massage, before travelling to Paris for Kim's SKIMS promotion. Their friendship of several years has recently deepened into a romantic relationship.
Body language expert Judi James analysed their interaction at the Super Bowl, noting that Kim used a 'hot and cool' flirting technique. James observed that Kim would lean back to take in Lewis visually, producing a 'purr' response from him, then suddenly look away or touch her hair, a tactic designed to capture attention. James described this as a 'very smart technique' indicative of Kim seeing Lewis as a suitable 'catch'.
A lip reader, Nicola Hickling, claimed that during the game, Hamilton told Kim, 'No I don't take just any girl to my mom, I mean you're gonna meet someday, she is very excited to see you.' Hickling reported that Kim appeared to 'shuffle uncomfortably in her seat' and covered her face before replying with a simple 'okay'.
Kim's new look marks a departure from her usual slicked-back hairstyle, and she had previously tried a similar style at the CFDA Awards in 2023. Appleton posted a picture on Instagram with the caption 'Super Bowl bangs', referencing the inspiration from 90s-era Pamela Anderson.
