During the latest episode of ITV's flagship daytime programme This Morning, presenters Cat Deeley and Ben Shephard took a moment to share some joyous personal news with a familiar face. Regular guest Vogue Williams joined the show on Tuesday, April 21, 2026, and was warmly congratulated by the hosts on her recent pregnancy announcement.
A Glowing Announcement on Live Television
Vogue Williams, a mother-of-three and television personality, appeared on the programme to discuss updates from the latest series of I'm A Celebrity... South Africa. However, before diving into the jungle talk, Cat Deeley immediately welcomed her with heartfelt congratulations. "But before we start, congratulations are in order," Deeley remarked. "There is a glow, there are gorgeous sparkly twinkly eyes..."
The 40-year-old Williams humorously attributed her radiant appearance to abstinence, stating, "It's all the non-drinking really isn't it? Everyone's like 'you look so glowy'. I like haven't drunk in a long time."
Family Revelations and Humorous Exchanges
Vogue Williams and her husband, Spencer Matthews, revealed they are expecting their fourth child in a joint Instagram post just days prior. The announcement featured a holiday photo of the couple, with Vogue in a bikini and a topless Spencer, playfully bumping bellies with the caption 'Baby number four incoming.'
As the image was displayed to viewers, co-host Ben Shephard quipped, "Is it Spencer there who's pregnant? I'm just checking." Williams laughed and responded, "I feel like he gets more ripped when I get pregnant." Shephard added, "It's really fabulous news."
Williams shared that she is currently feeling great during this stage of her pregnancy, stating, "I know we are delighted. It's going really well, I'm at that stage where I just feel great, I don't feel like death any more which is really really nice."
Excited Siblings and Behind-the-Scenes Moments
The mum-to-be also revealed that her three children – Theodore, seven, Gigi, five, and four-year-old Otto – are "really excited" about welcoming a new sibling later this year. This follows a vlog posted to the couple's YouTube channel, where they captured the moment they told their children the news.
In the vlog, Vogue gathered the children and said, "Now, mummy and daddy have a secret to tell you what and it's a good secret. Gigi, do you want to know? Okay. Do you notice anything different about mama's tummy?" The children quickly pieced it together, cheering with excitement, though Williams admitted they haven't yet chosen a name for the new arrival.
Another clip showed Vogue and Spencer chatting with their two eldest children about plans to "feed, cuddle and kiss" the "bubba" upon its arrival. Their youngest, Otto, was absent from this particular moment as Vogue explained he "wouldn't sit still" for the camera. Spencer expressed some concern, noting, "He's gonna have a real, real shock, I think, when the baby arrives. He was just getting comfortable." However, Vogue remained optimistic, asserting, "He's gonna love the baby, he loves babies!"
This Morning continues to air on ITV1 weekdays at 10am and is available for streaming on ITVX, bringing viewers a mix of entertainment, news, and heartwarming moments like this pregnancy celebration.
