The Cotswolds, renowned for its rolling hills, honey-coloured stone cottages, and bustling market squares, has become a magnet for tourists worldwide. However, a growing problem emerges whenever the sun shines: overtourism.
Sunny Days Bring Chaos to Bourton-on-the-Water
This Bank Holiday weekend, glorious sunshine is forecast, prompting many to plan day trips. Yet visitors to Bourton-on-the-Water, a picturesque Gloucestershire village famous for its river and low bridges, often find themselves stuck in traffic jams or unable to find parking. The village, which feels tranquil on quiet days, transforms into a bottleneck during peak season and sunny weekends.
Chloe, a visitor who filmed her experience, described it as “packed and overwhelming.” She noted that while tourism supports local businesses, the sheer volume of people wears down the village’s charm. Her advice: “Visit with caution and maybe at 6am to beat the crowds.”
Local Frustration Mounts
Residents are increasingly vocal about the disruption. One pleaded, “Please stop coming here, I’m just trying to get to work.” Another shared that her mother struggles to buy milk due to crowds. A third local lamented, “I haven’t taken my kids to the river on a nice day for ages—it’s too overwhelming. Traffic can take over an hour to cross the village.”
The video garnered over 13,100 likes and comments from others echoing similar sentiments. Many call for action to manage the influx.
Tips for a Better Visit
Off-season travel is widely recommended. Autumn and winter offer a calmer atmosphere, with fewer crowds and a more authentic experience. One visitor noted, “We went in March and had the place to ourselves. Summer was hell.”
Ultimately, while the Cotswolds remains a stunning destination, visitors should plan carefully to avoid the sunny-day surge and respect local communities.



