As summer sunshine beckons across Britain, a third of people believe they are more prone to insect bites than others, with research revealing that 56% have been bitten or stung in the past year.
A survey of 2,000 UK adults by insect repellent brand Wasp-Eze found that 33% consider themselves more susceptible to bites or stings than the average person.
Why Some People Are Bitten More
Among those who feel targeted, 40% attribute it to their natural body chemistry or scent, while 32% blame wearing perfume or fragranced products. Other reasons include drinking sugary beverages (28%), blood type (27%), and wearing bright or floral clothing (24%).
Further reasons cited include sweating or physical activity (21%), higher body heat (19%), eating certain foods (16%), drinking alcohol (8%), and wearing dark colours (5%).
Scientific Evidence Supports 'Insect Magnets'
Science confirms that some people are indeed more attractive to insects. Research from Johns Hopkins Bloomberg School of Public Health found that individuals producing higher levels of skin compounds called carboxylic acids, along with body heat and exhaled carbon dioxide, are significantly more susceptible to mosquito bites.
Fear Changes Summer Behaviour
Anxiety about bites is altering behaviour: 15% have stayed indoors to avoid being bitten, 18% cover up in hot weather, and 21% flee in panic if an insect comes near.
Despite the prevalence of bites and stings, 70% admit they wouldn't know what to do if stung.
Expert Advice on Prevention and Treatment
Mike Rondas, general manager at Wasp-Eze, said: "Summer should be about enjoying time outdoors, so it's saddening to hear millions of Brits hide away due to fear of being stung or bitten."
He added: "While you can't change your natural body chemistry, there are simple ways to reduce your chances of attracting insects, including regularly using insect repellent throughout the day, avoiding heavily scented products and covering exposed skin where possible."
Rondas advised staying calm around insects, moving away slowly, and if a stinging insect lands on you, staying still. If stung, wash the area with soap and water, apply a cold compress, avoid scratching, and use a soothing relief treatment. Most stings are harmless, but seek medical attention if signs of an allergic reaction develop.
