Polytar has launched an online scalp health calculator that uses 13 questions to give Brits a personalised scalp health score, alongside insights and treatment advice. The tool comes as company data shows a gap between perception and reality: more than half of Brits believe their hair is healthy, and 88 per cent feel confident they know how to clean their scalp, yet 75 per cent have experienced a scalp condition or symptom such as itchiness, psoriasis or eczema.
How the calculator works
After answering the 13 questions, users receive a scalp health score, personalised insights, practical suggestions and knowledge about how scalp-related conditions can be treated. The calculator is designed to help people look beyond their hair and understand what may be happening underneath.
Expert insight on common misconceptions
Amy Hunt, a registered trichologist and hairdresser, said: “A common misconception I see as a trichologist is people assuming they have a healthy scalp, when in reality they may be experiencing ongoing low-level issues. This is often because their symptoms, such as mild flaking, irritation or oiliness, have been consistent over time, so they view it as ‘normal’. In many cases, there is a lack of awareness around what a truly healthy scalp should feel and look like, as well as how to properly care for it.”
She continued: “Scalp health is fundamental, as it directly impacts hair growth, comfort and overall hair quality, yet it’s often overlooked in everyday routines. To keep the scalp healthy, I always advise focusing on three key areas: understanding your individual wash routine, using targeted products when needed and maintaining consistency.”
Treatment options and product recommendations
For those looking to treat their scalp more gently, Polytar’s Medicated Scalp Shampoo is highlighted as a proven option. It is clinically proven to treat psoriasis, eczema, dandruff, seborrheic dermatitis, itching and scaling, and contains coal tar as its main ingredient, offering anti-inflammatory, antibacterial and anti-itch properties.
Beauty writer Ellis Cochrane, in a review of the best anti-dandruff shampoos, said: “If you happen to have psoriasis, seborrheic dermatitis, or eczema, and want to rely on a medicated anti-dandruff shampoo, Polytar’s Scalp Shampoo is a great option. With coal tar as its main ingredient, this shampoo benefits from anti-inflammatory, antibacterial, and anti-itch properties, helping to reduce general flaking, scaling and itchiness for me. Overall, my scalp felt significantly calmer.”
