Miamo, a pharmacist-founded Italian skincare brand, has launched in the UK, and its Superdose Vit C + [C,L] Radiance Activator serum is earning rave reviews from mature beauty lovers, with one shopper saying it's 'great for someone over 60.'
Serum's Key Ingredients and Technology
The serum uses innovative Freeze Dry technology, which removes water from active ingredients at low temperatures to preserve effectiveness. It contains Vitamin C to boost radiance and collagen synthesis, Carnosine Peptides to maintain skin elasticity, and Lycopersicum leaf extract to combat pollutant-induced oxidative stress.
Pricing and Discounts
Prices start at £38 for a 10-day supply, but with code HELLOUK20, it drops to £30.40. A 30-day supply, normally £86, is available for £68.80 with the code. Another popular product, the Renewal Peel Serum, costs £96 for a box of eight, reduced to £76.80 with the code.
Customer Reviews and Acclaim
Miamo has a 4.8 out of 5 rating on Trustpilot. One translated review says: "I purchased this new Vitamin C product. Personally, I notice my skin looking more radiant every day, with a finer, firmer texture. It is a great buy for someone over 60." Another customer, aged 56, notes: "I just turned 56 and treated myself to the high-dose Vitamin C. I’ve finished the first boost, and my skin looks more defined and radiant. I absolutely love it!" A third reviewer simply states: "I'll never be without SuperDose Vitamin C Radiance again."
While the products are priced higher than some alternatives, the brand is considered an investment for those with a larger budget. The Renewal Peel Serum is suitable for all skin types, including dry and sensitive, and offers a 'lifting' effect, according to the brand.



