As the UK heatwave continues, skincare experts are highlighting the risks of UV damage and pigmentation. A new serum, Dr Sam Bunting's Flawless Brightly Pro Serum, has launched at £64, claiming to fade brown spots by up to 62% within eight weeks.
The vegan, fragrance-free formula targets three types of pigmentation: UV damage, post-acne marks, and hormonal pigmentation. It combines 10% azelaic acid with arbutin and niacinamide to regulate melanin production and reduce pigment transfer.
One user aged over 54 said: 'I've been using Brightly for some time... I think it absorbs quicker.' Another reviewer on Space NK noted brighter skin after 'a few weeks', while a third said dark spots began to fade and skin felt more hydrated.
For budget-conscious shoppers, alternatives include Eucerin's Anti-Pigment Dual Face Serum, reduced from £48 to £36 at LookFantastic, and The Ordinary's Alpha Arbutin 2% + HA at £18.50 from Amazon.
