Katie Price has announced she is undergoing a 'designer vagina' procedure, joining a growing list of celebrities opting for genital cosmetic surgery. The 47-year-old told fans on Instagram that she was getting a 'new little puff', making her 'other lips more kissable'. The surgery, known as labiaplasty, involves removing excess tissue from the labia and costs between £1,500 and £4,500.
Non-surgical vaginal rejuvenation is also popular, using laser treatments, radiofrequency therapy, or ultrasound to improve tightness and appearance, costing from £125 per session. Kim Kardashian has previously praised such treatments, while Kourtney Kardashian launched vagina lollipops last year aimed at improving genital health.
Former TOWIE star Gemma Collins revealed in 2024 that she had a £2,000 designer vagina, proudly stating she no longer has a 'camel toe'. She is believed to have undergone non-surgical labia rejuvenation. In 2015, she told co-star Bobby Norris on TOWIE that her vagina 'looks like something you see in a movie'.
Real Housewives of Cheshire's Tanya Bardsley also opted for non-surgical tightening using the Femiwand procedure, declaring afterwards: 'I've not got a baggy minky'. The trend follows Katie Price's earlier admission in 2018 that she wanted a designer vagina, despite her mother's pleas for her to stop having surgery.
