Never Fully Dressed has become a go-to for joyful occasionwear, with bold dresses in poppy prints, cobalt blue, and fuchsia. The brand even counts Kendall Jenner as a fan, who wore its famous boobs T-shirt a few years back.
Easy-breezy dresses for everyday wear
The brand's collection makes it easy to embrace dresses, even for those who usually struggle to find something wearable. The everyday woman's go-to, Never Fully Dressed offers pieces that are both comfortable and stylish.
New outfit-building chatbot
For those who want to avoid endless discussions about outfits, Never Fully Dressed has launched an outfit-building chatbot. It is designed to find exactly what you're looking for, whether it's wedding guest attire, a work-do, or a holiday dinner outfit.
One thing to note is that the chatbot needs a lot of direction. The writer had to remind it more than once that she wanted something more neutral and less statement-making, though it eventually gets the memo. It might just be trying to get you out of your monochromatic comfort zone, which is no bad thing.
Editor's picks from the collection
For those who prefer a more hands-on approach, here are some standout selections from the brand:
- Black Poppy Spot Aria Mesh Dress: An instant eye-catcher, defined by the vibrant contrast between its red poppies and monochromatic polka dot background. Sheer and elegant, this is an instant winner.
- Cobalt Mini Sophie Dress: With its cowl neck and back, this draped mini is easily elegant and timelessly flattering. Just add strappy heels.
- Chocolate Deer Aria Mesh Dress: Deer print is fast overtaking leopard print in the animal-pattern stakes. Taking on a brown-and-blue colourway, the deer print takes centre stage alongside a mesh construction and ankle-skimming cut.
- Pink Olivia Dress: This might just be the ultimate wedding guest dress. Wearable throughout warmer seasons (and winter seasons if you're good at tactical layering), this soft pink satin dress is eye-catching and effortlessly feminine.
- Black Tilly Dress with Gold Fleck: Cut from a flattering and classic black plissé base, this Tilly dress is set apart thanks to its gold fleck polka dot detailing.
