The NHS is launching a new campaign that will reward people who walk for around 20 minutes a day with shopping vouchers and discounts. The 'marathon in a month' challenge aims to get the nation moving by encouraging participants to hit a 26.2-mile target over 30 days, which can be achieved through daily walks of about 20 minutes.
How the Scheme Works
Participants will log their walks online or through a phone or smartwatch to qualify for rewards. The scheme, supported by Olympic medallist Sir Brendan Foster, is designed to tackle sedentary lifestyles. Sir Brendan stated: "I'm known for running, but the ambition here is far simpler. We just want people to walk. If someone walks 30 minutes five times a week, they could gain up to four extra years of healthy life."
Launch and Targets
The Movement 26.2 campaign is expected to launch in January and aims to sign up more than 100,000 people. Sir Brendan explained: "The WHO recommends 150 minutes of moderate activity a week. We realised that adds up to roughly the distance of a marathon every month. It's the marathon reimagined. You don't have to travel anywhere, you don't need special kit and there's no entry fee. It starts from your own front door."
Rewards and Points System
The challenge will use an NHS Points Scheme modelled on popular shopping loyalty cards. Sir Brendan said: "Our formula has always been: encourage, challenge, support and reward. Initially there'll be digital rewards, like keeping a streak going for three months. Over time there'll be other kinds of rewards — medals, T-shirts, but also discounts and rewards."
Impact of Physical Inactivity
Physical inactivity is associated with one in six UK deaths and costs the NHS nearly £1 billion annually. Modern lifestyles have led to the population being around 20% less active than in the 1960s. Currently, 34% of men and 42% of women are not active enough for good health.
Official Support
Sir Jim Mackey, chief executive of NHS England, said the campaign would help make "movement part of everyday life again in a way that feels simple and achievable for everyone." He added: "By helping people build regular walking into their daily routines, we have a real opportunity to improve physical and mental wellbeing and help people live longer, healthier lives."
