The UK Health Security Agency (UKHSA) has launched a fresh awareness campaign warning that measles is nearly twice as contagious as the common cold and urging anyone who missed their vaccinations to come forward.
In a social media alert, the agency said: "Think the common cold spreads fast? Measles is nearly twice as contagious, and far more serious. Unlike a common cold, simple hygiene measures aren't enough to slow its spread. The MMR/MMRV vaccine is your best protection."
Vaccination push amid outbreaks
The warning comes amid continued efforts to boost vaccination rates after outbreaks in parts of England over the past two years, driven by falling uptake of the MMR vaccine. Measles is one of the world's most infectious viruses and spreads easily through coughs and sneezes.
The virus can linger in the air and on surfaces after an infected person has left an area, meaning people can catch it simply by entering the same room.
Serious complications
While many people recover, measles can lead to serious complications, including meningitis, pneumonia, blindness and hearing loss. In rare cases it can be fatal. Pregnant women who catch measles also face increased risks, including miscarriage, premature birth and stillbirth.
Who should check their vaccination status?
The NHS says the MMR vaccine is recommended for adults and children born on or before December 31, 2019, who missed their vaccinations when they were younger. Children born from January 1, 2020, are now routinely offered the newer MMRV vaccine, which also protects against chickenpox, with doses given at 12 months and 18 months.
Health officials say it is particularly important for children, teenagers and young adults who missed vaccination, women planning a pregnancy, healthcare workers, people travelling to countries where measles is more common, and adults born between 1970 and 1990, who may not have received protection against all three diseases.
Check with your GP
Those unsure of their vaccination history are advised to contact their GP surgery, which can check records and arrange any catch-up doses.
The NHS says two doses of the MMR vaccine provide long-lasting protection. After two doses, around 99% of people are protected against measles and rubella, while around 88% are protected against mumps.
The vaccine cannot be given to everyone. Because it is a live vaccine, it is generally not suitable during pregnancy or for people with severely weakened immune systems. Anyone with concerns should discuss them with their GP or vaccination team.
Health officials also continue to stress that extensive research has found no link between the MMR vaccine and autism, following years of scientific studies that have disproved the claim.



