As the seasons change, so does our skin—and not always in a good way. Central heating can dry out the complexion, while windy, cold weather can leave skin feeling tight and uncomfortable. Dullness becomes more common. For those who recognise this, a serum that targets exactly that and restores glow is the Perricone MD High Potency Hyaluronic Intensive Hydrating Serum.
What the serum contains
This serum blends several ingredients, including hyaluronic acid, niacinamide, and dimethylaminoethanol, to soothe, hydrate, and support skin that needs extra care. While hyaluronic acid is not new to skincare, this product uses four different forms that work together to give the skin the moisture boost it may need over time.
Niacinamide, a form of vitamin B3, is one of skincare's most versatile ingredients, appearing in everything from serums to moisturisers. It can prevent moisture loss, reduce redness, soothe breakouts, and minimise irritation, making it useful for both dry and oily skin types.
Consumer testing results
The brand's consumer testing results are convincing: 86% agreed the serum softens fine lines and wrinkles, while 97% reported improved skin hydration. The serum is priced at £83, but entering the code PMDSERUM at checkout gives a 35% discount until October 27.
How to use it
Using it is simple: apply a few drops to clean skin morning and night, then follow with a normal moisturiser. Hyaluronic acid is well tolerated by all skin types, so instead of overhauling a whole routine, it can easily slot into what is already being used. Think of it as a tall glass of water for parched skin that needs serious hydration, improved elasticity, and that bouncy look.
