Male face and neck lifts increased by 26% in 2024, according to a new audit, as more men opt for cosmetic surgery in what has been dubbed the 'male midlife makeover'.
Rise in male cosmetic procedures
Overall, cosmetic surgical procedures rose by 5% across the UK last year, with men accounting for 1,799 operations, or 6.5% of all procedures. The CREO Clinic, based on Harley Street, said men are investing in procedures designed to help them look fresher, less tired and more confident during middle age.
Its analysis shows a growing trend in which men in their 40s and 50s are choosing targeted facial procedures instead of relying on temporary treatments.
Natural-looking results preferred
Plastic surgeon Dr Omar Tillo from CREO Clinic said today's male patients are seeking natural-looking results that preserve masculine features rather than trying to erase every sign of ageing. While Botox remains the most common first step for many men, surgeons said patients are increasingly opting for longer-lasting surgical procedures focused on the eyes, jawline and neck.
Dr Tillo said: "One of the biggest changes we've seen over the last decade is that men are no longer viewing cosmetic surgery as something they need to hide. They're approaching it in exactly the same way they would any other investment in themselves - whether that's improving their fitness, straightening their teeth or looking after their skin."
Men in their 40s and 50s choose surgery
"Most men aren't trying to look 20 years younger. They usually want to look less tired, less heavy around the jawline or simply more like they feel inside. The goal is to restore definition and freshness while preserving masculine features."
"We're also seeing more men in their 40s and 50s choosing surgery rather than relying on years of temporary treatments. Procedures such as eyelid surgery or a well-planned facelift can often provide a more natural, longer-lasting result than repeatedly trying to chase ageing with non-surgical treatments."
