Shoppers have hailed a 51p-a-day supplement as 'life changing' for sleep, with one saying they now fall into a deep sleep 30 to 60 minutes after taking it. New Nordic's Magic Magnesium Glycinate has attracted glowing reviews from customers who struggled to sleep for years.
The product, which was recently recognised as the UK's number one single-source magnesium glycinate supplement brand according to independent research from Euromonitor International, contains vitamins D, B and French maritime pine bark, and delivers 240 mg of elemental magnesium per dose. Magnesium is a vital mineral that supports normal muscle function, healthy nervous system functioning and a normal energy-yielding metabolism.
The mineral also aids in maintaining healthy bones and contributes to a reduction of tiredness and fatigue. Its effectiveness on sleep is well documented, with scientists continuing to explore how it can assist in treating sleep disorders.
What the supplement contains
New Nordic's product also features French maritime pine bark, which according to the brand 'improves microcirculation' and has been sourced from the Larnes Forest near Bordeaux, France. Shoppers can buy the Magic Magnesium Glycinate 60 tablets for £15.37 when opting for a subscribe and save arrangement.
With the recommended dosage being two tablets daily - one in the morning and one in the evening - each daily serving works out at approximately 51p. Customers can choose to receive their subscribe and save deliveries every month, every two months, or every three months.
Those who wish to try the product before committing to regular orders can make a one-off purchase for £20.49. With this option, each daily serving amounts to roughly 68p per day.
Alternative formats and customer reviews
For those who find tablets difficult to swallow, the Magic Magnesium Glycinate Shot offers an alternative, available on subscribe and save for £22.49 or as a one-off purchase for £29.99. One sachet per day is the recommended amount, making them perfect for those on the move.
The brand was named the UK's number one single-source Magnesium Glycinate brand by Euromonitor International based on retail value sales data for 2025. Euromonitor International is a UK-based market research company and they conducted the research between February and April 2026.
Elsewhere on the high street, Holland and Barrett is stocking the Solgar Magnesium Glycinate capsules 240 mg 60 Capsules for £15.99. Despite being a new addition to the health and wellness retailer's website, they have already earned an impressive rating of 4.6 out of five stars.
Another product available from iHerb is the NOW Foods, Magnesium Glycinate, 180 Tablets (100 mg per Tablet), priced at £17.67 on a subscribe and save basis, or £20.79 for a single purchase. One customer has hailed them as 'my one and only'.
What shoppers say
Returning to New Nordic, the brand's Magic Magnesium Glycinate tablets have garnered three five-star reviews on the retailer's website. One reads: "I've been looking for a form of magnesium that doesn't upset my stomach. A doctor recommended the glycinate form and I've had no problems with stomach problems since starting to take this. Can recommend."
A second enthusiastic reviewer stated: "Struggled to sleep for over 20 years, taking these have been life changing. There are some occasions where I may wake up early, but not too often, but now most nights I go to sleep straight away."
New Nordic is stocked at Boots, and over on Amazon, where the product is equally available, shoppers have largely left glowing testimonials. One customer remarked: "Hello dreams. I don't sleep more but I finally feel like I have REM sleep."
Another noted: "Great product. I have slept really well since taking the magnesium glycinate, and find the pins and needles in my legs have almost disappeared."
It is worth highlighting that the supplement didn't prove effective for every customer, with one individual commenting: "Hasn't worked for me so far, I've not seen an improvement in sleep or any added benefits to my health."
Despite this, someone else commented: "Truly magic. Taking for a week and noticeable difference in my sleep quality - great stuff!"
Another said: "Always been a very light sleeper and struggle with having a good long sleep, I take it before bed and is has me out I wake up feel so fresh like I've slept or days. Like magic. Also stopped snoring... more at peace and calming something that now is part of my daily routine for good."
A further review reads: "It's really magic that I fall into deep sleep about 30-60 minutes after taking this! Morning is really fresh! I strongly recommend."
