Super green supplements, marketed as a simple scoop of powder mixed with water to boost health, are growing in popularity. Brands like Athletic Greens, Rheal Superfoods, and Free Soul promise benefits such as increased energy, clearer skin, and better digestion. However, experts caution that these claims lack solid scientific evidence.
NHS dietitian Tamsin Hill analysed these products and found the research behind them to be poor quality, often involving small studies or petri dish experiments. She describes them as ultra-processed and says they 'play on our health anxieties,' particularly among younger, health-conscious consumers.
Registered nutritionist Jenna Hope notes that the market is booming, projected to nearly double from £220m in 2023 to £395m by 2030. She argues that a balanced diet rich in fruits, vegetables, and whole grains can provide the same benefits at a fraction of the cost—these powders cost £1 to £4 per day, which could cover a weekly food shop for some.
While the supplements are not harmful and may even foster a healthy mindset, both experts agree they are not necessary. Reducing intake of refined sugars and ultra-processed foods is a more effective and affordable path to better health.
