A liquid cheese product from eastern France, la cancoillotte, has gone viral on social media for its high protein and low fat content. According to reports, the cheese, which originates from Franche-Comté, contains 16g of protein per 100g and is inexpensive, making it popular among fitness enthusiasts.
The cheese is made from metton, a skimmed milk product traditionally a byproduct of butter-making. Social media personality Johan Papz declared discovering cancoillotte 'the best day of my life', while another influencer has made 178 TikToks on the topic and travelled over 300 miles to Franche-Comté. Julie Morin, president of the cancoillotte promotion association, called the online enthusiasm 'incredible'. Supermarket Carrefour reported a 16% sales increase for the garlic variety last month.
However, not everyone is thrilled. Some critics question whether the trend undermines French culinary traditions, which typically prioritise taste over nutritional metrics. One commentator described the cheese's texture as 'eerie' and 'like a whey-based slime', expressing disappointment that French culture might be shifting towards a focus on macros and lean muscle mass.
