The NHS and Morrisons have partnered to print cancer awareness messages on own-brand bath and shower gels for the first time. The advice, appearing on nine different bottles, urges customers to look out for lumps, swelling, skin changes and unexplained bruising.
The products will be available in around 450 Morrisons stores and online throughout this month. Professor Peter Johnson, national clinical director for cancer at NHS England, said: 'If you notice a lump, swelling, skin change or anything else that doesn’t look or feel right while you’re in the bath or shower, please contact your GP practice.'
Cancer survivor Stacey Gordon, who was diagnosed with testicular cancer in 2024 after noticing a dull ache, supported the campaign. He said: 'Having NHS messaging on things like shower gels is a great way to get across an important reminder to check for cancer while you might be washing in the privacy of a bathroom.'
David Scott, corporate affairs director at Morrisons, said: 'The messaging highlights the importance of spotting the symptoms early and encouraging people to reach out to their GP if something does not feel right, both of which can lead to earlier treatment and ultimately saving lives.'
The partnership follows a previous campaign that featured breast and testicular cancer advice on Morrisons' Nutmeg branded underwear. An NHS spokesman said it was open to working with other supermarkets who may wish to add similar labels.
