A new TikTok trend is making bold claims about the power of the subconscious mind, suggesting that users can reprogram their thoughts and beliefs overnight using a technique called Psych-K. But how much of it is backed by science?
What Is Psych-K?
Psych-K, short for Psychological Kinesiology, is a self-help method that claims to rewrite subconscious beliefs through muscle testing and affirmations. The technique, developed in the 1980s, has resurfaced on TikTok, with influencers promising rapid personal transformation.
The Viral Trend Explained
Videos under the hashtag #PsychK have amassed millions of views, with creators demonstrating quick exercises they say can eliminate self-doubt, attract wealth, or even improve relationships. Some claim the changes happen instantly.
What Do Experts Say?
Psychologists remain sceptical. While the subconscious mind does influence behaviour, there is no scientific evidence that Psych-K can produce overnight changes. "The brain doesn’t rewire itself that quickly," says Dr. Helen Carter, a cognitive neuroscientist. "Lasting change requires consistent effort, not just a five-minute ritual."
Should You Try It?
While harmless in moderation, experts warn against relying on unproven methods for deep psychological change. "If it sounds too good to be true, it probably is," advises therapist James Reynolds.
For those seeking self-improvement, evidence-based approaches like cognitive behavioural therapy (CBT) remain the gold standard.
