Mental health charity Samaritans has printed a series of graffiti-style messages on several London high streets as part of a campaign urging people to check in on those they are worried about. The messages have appeared at locations including Camden High Street and Whitfield Gardens, supported by the World Gold Council's partnership with the organisation.
Each message measures approximately 1m by 1m and is inspired by the words of individuals who say they found themselves in a dark place but were supported through a timely intervention. Samaritans says the initiative aims to demonstrate how a straightforward act of connection could help save a life, encouraging people to 'interrupt' potential suicidal thoughts by reaching out to someone they are worried about.
One in four affected by suicidal thoughts
One in four individuals will experience suicidal thoughts during their lifetime, meaning it is highly likely that anyone encountering the messages will know somebody who is struggling. However, research commissioned by the charity revealed that only one in 10 Britons feel comfortable intervening when they are concerned about someone's wellbeing.
Samaritans CEO Julie Bentley said: "Suicidal thoughts can be interrupted, and this is hugely important. This campaign is all about reminding people as they go about their daily lives that a small interruption can make a huge difference."
"If you think someone might be struggling or experiencing suicidal thoughts, don't worry about saying the perfect thing just interrupt and ask if they're OK, it could be life-saving," she added.
Research reveals barriers to intervention
The research of 2,000 adults revealed 32% are afraid they might say something inappropriate, while 18% are unsure how to provide support after making initial contact. However, 14% are anxious about harming the relationship, while a third are concerned about potentially worsening the circumstances, and 27% would be reluctant to intrude on their privacy.
The findings also showed 29% have remorse about not contacting someone in need, yet 85% are convinced that a straightforward conversation can make a positive difference to someone who is experiencing difficulties. Nevertheless, 32% would lack confidence in identifying warning signs that someone may be experiencing emotional distress.
Public calls for more awareness
Half would be motivated by an obvious change in conduct, though only 15% would make contact based on something the individual had mentioned. Among those who felt regret about not offering assistance to someone who was potentially facing a challenging period, 30% were worried about their possible response. Yet 31% acknowledged they were coping with their own difficulties at that point.
The OnePoll.com figures also disclosed 37% believe that, as a society, we have grown less considerate of others during the past decade – in contrast to 26% who hold the opposite view. Meanwhile, 79% consider that British culture can discourage people from interrupting or becoming involved in others' private affairs.
Feeling awkward about mental health discussions (44%), being concerned about causing offence (45%), and presuming someone else would intervene (29%) were also amongst the explanations for not getting involved. In order to give people the confidence to support those who are struggling, 48% believe improved public education is needed, while 52% would like to see more awareness campaigns.
James Spake, Global Marketing Head for EMEA, World Gold Council, said: "It can be hard to know what to say when we are worried about someone. The Interruptions campaign is an important reminder that being there to show someone you care, can make all the difference. We are proud to support Samaritans in sharing that message."
