Psychotherapist Amy Morin advocates using a 'power phrase'—a short, positive sentence said to oneself in moments of stress—as a two-minute cognitive reset. In a Business Insider article, Morin explained how she used hers while answering challenging questions to land a book deal: 'I activated my power phrase and told myself, I'm a strong, straightforward communicator.'
What Is a Power Phrase?
A power phrase is a concise, affirmative statement that can be mentally activated during high-pressure situations. Morin, author of The Mental Strength Playbook, suggests it can provide the cognitive reset needed to perform effectively. While some may find the concept cringey, Morin points to research indicating that positive self-affirmations can help solve problems under pressure and activate reward and self-processing systems in the brain, leading to behavioral change.
Personal Experience with Self-Doubt
Emma Beddington, a Guardian columnist, admits she is a 'craven coward' who avoids challenging tasks, from high-stakes meetings to returning defective trousers. Her typical internal pep talks lean towards self-criticism ('Just do it, you spineless worm') or nihilism ('It doesn't matter, you'll be dead soon'). However, she reflects on the wisdom of Oliver Burkeman, who suggests asking, 'How's that working out for you?'—prompting her to consider a more positive approach.
Testing the Power Phrase
Beddington tries a power phrase: 'I am a reliable, competent writer and I can finish this column.' She reports it works, at least in that moment. While skeptical, she acknowledges that simple, cringey techniques can be effective, citing studies Morin references. The article concludes with an invitation for readers to share their opinions via email.
