A major UK supermarket is offering customers the opportunity to purchase £32 worth of fruit and vegetables for just £3. This initiative, which began on June 10, aims to promote healthy eating while simultaneously reducing food waste across the country.
Second Chance Saver Bags by Co-op
Launched by Co-op, the Second Chance Saver Bags are available in 20 of its UK stores and can be ordered through Deliveroo. These 'mystery' bags contain a selection of six to eight different fruits and vegetables that are still perfectly edible but would otherwise have been discarded. Items that shoppers might find include British tomatoes, organic bananas, strawberries, broccoli, baking potatoes, and a sweet and crunchy salad mix. Each bag has a maximum original value of approximately £32.
Commitment to Reducing Food Waste
Kate McCrae, Co-op’s retail director, stated: “Saving money, eating healthily and reducing food waste are all important matters to our member owners and our Second Chance Saver Bags will help shoppers to do all three with ease. We’re extremely proud to be pioneering this new initiative exclusively with Deliveroo and look forward to seeing the response from our members and customers that shop with us through the platform.”
This initiative is part of Co-op’s broader commitment to halve food waste by 2030. As a signatory to WRAP’s Food Waste Reduction Roadmap, the supermarket is dedicated to cutting food waste while supporting its members and customers in reducing waste at home.
Availability and Partnerships
The mystery bags are currently available in selected areas of London, West Yorkshire, East Yorkshire, Manchester, West Berkshire, Essex, Leicestershire, Hampshire, and more. Suzy McClintock, VP consumer and new verticals at Deliveroo, commented: “At Deliveroo, we’re always looking for innovative ways to offer our customers great value on quality products and Co-op’s Second Chance Saver Bags do just that while also actively reducing food waste. We’re proud to launch this trial in exclusive partnership with Co-op and help give our local communities a way to eat well, spend less and shop sustainably.”
