Sousan Samadani was watching YouTube videos one day when she came across a post about how the world's soil was degrading so rapidly that it was in danger of extinction. The video – posted by the Save Soil movement – “was like a shock for me”, Samadani says. “I thought: ‘How is it possible that the soil that gives us food is dying?’”
Samadani made a decision in that moment: she was “going to be with this movement, fully, 100%”. According to Unesco, 90% of global soil could be degraded by 2050. Save Soil was launched by the spiritual leader “Sadhguru” Jaggi Vasudev, who announced a trip in 2022 to raise awareness: a 19,000-mile motorbike ride through Europe, the Middle East and India.
A team of volunteers had already been booked to accompany Vasudev – so Samadani, 65, who lives in Utrecht in the Netherlands, decided to make her own shadow journey. While Sadhguru travelled to 27 countries, Samadani made it to all those and more, continuing on to Nepal, Suriname, Guyana and French Guiana, helping out at campaign events.
Other than three flights, she travelled by bus and train, and even hitchhiked from Turkey to Georgia. She stayed in hostels or with volunteers, or in “the cheapest hotel I could find”. She travelled for three months, and sometimes went days without a proper meal because she would arrive at a station with her rucksack and rush off to campaign straight away.
Samadani had never even been involved with activism before. So why soil, and why now? Ever since she was a child growing up in Iran, Samadani says, she has felt huge empathy for others – her stomach would churn at the idea of others suffering whenever she heard an ambulance, and she would pick up banana skins from the ground so people wouldn't slip on them.
Samadani's newfound love of campaigning has been transformative. “It's where my life of adventure started,” she says. To raise awareness, she has skydived and cycled almost 400 miles from Chennai to Coimbatore in southern India. Biking around her home city of Utrecht, she wears her Save Soil T-shirt, and enjoys every interaction with curious passersby.
