The Food Standards Agency has issued an official warning after Ferrero UK initiated a withdrawal of its frozen Nutella Croissant over concerns that certain batches may contain metal fragments. The recall specifically targets four-pack sizes bearing batch code L126Z39 with a best-before date of May 6, 2027, and packs carrying batch code L127Z39 with a best-before date of May 7, 2027.
What Consumers Should Do
Point of sale notices are being displayed in all retail outlets stocking the product. These notices inform customers about the reason for the recall and provide guidance on what steps to take if they have purchased the item. A Food Standards Agency spokesman said: "If you have bought the product do not eat it. Instead, dispose the product or return it to the store from where it was bought for a full refund. For more information, please contact Ferrero UK on 0330 053 8943 or at consumers.uk@ferrero.com."
Background on the Product
The Ferrero Nutella Croissant is an official, ready-to-bake frozen pastry manufactured by Ferrero, the company behind Nutella. It combines a traditional French pastry with a filling of the beloved chocolate-hazelnut spread. For decades, "Nutella Croissants" were created informally by local bakeries, but during the 2000s, Ferrero chose to tap into the on-the-go breakfast sector, transitioning Nutella from a jar onto snack shelves with engineered, packaged items. Ferrero officially rolled out the Nutella Croissant throughout Italy, the UK, and Europe in 2023 and 2024.
Scope of the Recall
A Ferrero spokesman said: "Ferrero announces the recall of specific batches of its frozen bakery products Nutella Croissant and Nutella Muffin in Europe due to the risk that some products may contain metal fragments. The recall applies to specific batches distributed in the following countries: Belgium, Germany, Hungary, Italy, Romania, Spain and the United Kingdom." The affected products are limited to specific batches. No other Ferrero product is affected, and consumers can continue to enjoy their products as usual. Food safety authorities have been informed in the respective countries, and Ferrero is coordinating with customers and partners to ensure the effective recall of the impacted products from the market.
Next Steps for Customers
Consumers who may have purchased the affected products are asked not to consume them and return the products to the point of purchase for a full refund. Ferrero UK can also be contacted directly for further assistance.
