Seven in 10 Brits find a walk more enticing if there's a decent pub waiting at the end, new research has shown. A survey of over 2,000 adults discovered that 53% would be prepared to trek an extra hour if it guaranteed a refreshing pint as their reward. Almost 4% would even be delighted to hike an extra 10 kilometres purely for a drink, with the top post-ramble beverages being beer, cider and wine.
Research Commissioned by Thatchers
The research was commissioned by Thatchers, which has recently launched its 'Pint Sized Walks' – a collection of top scenic pub walks in the UK, in partnership with OS Maps by Ordnance Survey (OS). Martin Thatcher, fourth generation cider maker at the drinks company, said: "There's something wonderfully simple about finishing a good walk in a pub. The research shows that a great pub at the end literally encourages us Brits to go that extra mile. It's also fantastic to see so many people enjoying cider as their refreshing post-walk drink of choice."
Ideal Walk Distance and Key Factors
The study also found that 3-5km was the ideal distance for a relaxed stroll. When it comes to a good walk, the most crucial factors for people are picturesque views (55%), rural settings (40%) and a decent spot to eat and drink afterwards (36%). Breathing in the fresh air (70%), getting some physical activity (55%) and enjoying a moment of tranquillity (49%) were also some of the best parts of a hike. And while 19% have gone on a walk to improve their cardio, 36% have opted for a particular walking trail simply because it features an excellent pub along the way.
Pint Sized Walks Collaboration
Ordnance Survey and Thatcher's 'Pint Sized Walks' feature circular scenic walking routes hosted within the OS Maps app across the UK, each ending at a pub. Managing Director for leisure at OS, Nick Giles, said: "We know millions of people across Britain use OS Maps to discover new places to walk, explore and spend time outdoors and pubs are often an important part of that experience. Our data shows a growing demand for shorter, more achievable walking routes that fit around everyday life, particularly routes that offer somewhere welcoming to stop, relax and socialise afterwards. That's why Pint Sized Walks works so well. It's about making the outdoors feel accessible, enjoyable and connected to the places and communities people love spending time in."
