Seven in 10 Britons find a walk far more attractive if there's a decent pub waiting at the end of it, new research has shown. A survey of more than 2,000 adults discovered 53% would be prepared to trek an additional hour if it meant enjoying a chilled pint afterwards. Nearly 4% would even happily walk an extra 10 kilometres just for a pint, with the ultimate post-ramble beverages being beer, cider and wine.
Survey Details and Partners
The study was commissioned by Thatchers, which has recently launched its 'Pint Sized Walks' – a collection of top scenic pub walks in the UK, in partnership with OS Maps by Ordnance Survey (OS). Martin Thatcher, fourth generation cider maker at the drinks company, said: "There's something wonderfully simple about finishing a good walk in a pub."
"The research shows that a great pub at the end literally encourages us Brits to go that extra mile. It's also fantastic to see so many people enjoying cider as their refreshing post-walk drink of choice," Thatcher added.
Ideal Walk Preferences
When it comes to an ideal walk, the most crucial factors for people are picturesque views (55%), rural settings (40%) and a quality spot to eat and drink afterwards (36%). Only 19% have ever gone on a walk to improve their cardio. According to the survey, 36% have chosen to go on a specific walking route just because it has a cracking pub on it.
It was found 3-5km was the sweet spot for a leisurely ramble. Meanwhile, taking in the fresh air (70%), getting in some exercise (55%) and having a moment to relax (49%) were considered the best parts.
Pint Sized Walks Initiative
Ordnance Survey and Thatchers' 'Pint Sized Walks' feature circular scenic walking routes hosted within the OS Maps app across the UK, each ending at a pub. Managing Director for leisure at OS, Nick Giles, said: "We know millions of people across Britain use OS Maps to discover new places to walk, explore and spend time outdoors and pubs are often an important part of that experience."
"Our data shows a growing demand for shorter, more achievable walking routes that fit around everyday life, particularly routes that offer somewhere welcoming to stop, relax and socialise afterwards. That's why Pint Sized Walks works so well. It's about making the outdoors feel accessible, enjoyable and connected to the places and communities people love spending time in," Giles concluded.
