Fresh Produce Placement Is No Accident
Seeing fresh food first when entering an Aldi store is not a coincidence, according to the supermarket’s chief commercial officer Julie Ashfield. She explained that fruit and vegetables are deliberately placed at the front to encourage shoppers to build balanced meals around them. “When fruit and vegetables are front of mind at the beginning of a shop, shoppers are more likely to build balanced meals around them,” she said. Aldi also introduces new Super 6 fruit and vegetable offers every fortnight to help customers pick up fresh ingredients at lower prices. These offers also encourage shoppers to try new ingredients, adding variety without extra cost.
Healthy Eating Doesn’t Have to Be Expensive
Julie Ashfield noted that many shoppers assume healthy eating requires premium products or pricey protein snacks, but affordable staples can also support a balanced diet. “Oats, beans, lentils, eggs and frozen vegetables are all affordable staples that can help shoppers build balanced meals without dramatically increasing grocery bills,” she said. She highlighted that foods naturally high in fibre, such as wholegrains, pulses, fruit and vegetables, can help keep you feeling fuller for longer. To help shoppers identify these products more easily, Aldi is rolling out a high-in-fibre logo across selected own-brand products.
Frozen Food: An Underrated Healthy Option
Ashfield described frozen food as “one of the most underrated sections in the supermarket.” She argued that many shoppers wrongly assume frozen food is less healthy than fresh, but frozen fruit and vegetables are often frozen shortly after harvest, helping lock in nutrients while also reducing food waste because shoppers can use exactly what they need. “Frozen berries, spinach and mixed vegetables are some of the simplest healthy swaps shoppers can make,” she added.
New Logo Helps Spot Healthier Products Faster
To help shoppers overwhelmed by comparing nutritional labels, Aldi is rolling out its Live Healthy logo across selected products, including soups, salad bowls and snacks. “Sometimes people just want a quicker way to spot healthier options while they’re doing the weekly shop,” Julie explained. The logo is designed to cut through confusion and make healthier choices easier to spot.
Red Sticker Reductions Offer Big Savings
Ashfield urged shoppers not to overlook Aldi’s red sticker discounts, which can be one of the easiest ways to pick up fresh food for less. “All Aldi stores reduce perishable products by up to 75% on their last day of shelf life, including bread, meat and fresh produce,” she said. Imperfectly packaged items such as rice and tinned food can also be reduced, helping shoppers pick up everyday essentials at even lower prices. She added that reduced items also help cut down on food waste while making healthy eating more affordable over time.
