Vegan activists from PETA targeted Jeremy Clarkson's pub in Burford, Oxfordshire, by setting a realistic-looking stuffed dog alight on a fake barbecue outside the establishment. The demonstration took place at The Farmer's Dog, the country pub opened by the Clarkson's Farm star in 2024, which prides itself on serving only British produce.
Protest display and message
The activists set up the fake barbecue alongside a sign reading "Wouldn't eat the Farmer's Dog? Why eat a pig? Go vegan!" The stuffed dog's body appeared to have been set alight, while its face remained untouched, creating a grisly image.
Kate Werner, PETA Senior Campaign Manager, said of the campaign: "Pigs are playful, intelligent individuals who feel pain and fear, love their families, and value their own lives, just like dogs do."
PETA's message to Clarkson
Werner added: "Clarkson says he's 'always been fond of pigs', and he – and other patrons – ought to put that fondness into practice and leave pigs off their plates. Because there's no more reason to eat a pig than a dog."
PETA says pigs dream when they sleep, recognise their own names, and show empathy for other pigs who are happy or distressed, but they spend most of their lives confined to filthy, crowded sheds before being sent to abattoirs. Research by the charity claims that every person who goes vegan saves almost 200 animals from slaughter per year.
Previous stunts and response
This is not the first time PETA has targeted Clarkson with a high-profile stunt. Last December, they gifted him a "Christmassacre" jumper, which featured a Christmas tree made up of slaughtered pigs and covered in red to look like blood.
Clarkson has never publicly responded to the charity. Express.co.uk has contacted his representatives for comment.
