Vegan campaigners from PETA have targeted Jeremy Clarkson's pub by placing a lifelike stuffed dog on a barbecue and setting it alight outside the premises. The protest took place at The Farmer's Dog in Burford, Oxfordshire, the countryside pub launched by Clarkson in 2024 and featured on his Prime Video series.
The activists erected a mock barbecue alongside a placard reading "Wouldn't eat the Farmer's Dog? Why eat a pig? Go vegan!" with a realistic stuffed canine placed on top. The animal's body appeared charred and burnt, while its face remained intact, creating a disturbing spectacle.
PETA's message and campaign claims
PETA Senior Campaign Manager Kate Werner said of the demonstration: "Pigs are playful, intelligent individuals who feel pain and fear, love their families, and value their own lives, just like dogs do." She added that Clarkson has said he is "always been fond of pigs" and that he and other patrons ought to put that fondness into practice and leave pigs off their plates, "because there's no more reason to eat a pig than a dog".
PETA claims that "pigs dream when they sleep, recognise their own names, and show empathy for other pigs who are happy or distressed [but] they spend most of their lives confined to filthy, crowded sheds before being sent to abattoirs." Studies by the organisation suggest that every individual who adopts veganism spares nearly 200 animals from slaughter annually.
Previous stunts and response
This is not the first time PETA has singled out Clarkson for a headline-grabbing stunt. Last December, they presented him with a "Christmassacre" jumper, adorned with a Christmas tree composed of butchered pigs and drenched in red to resemble blood.
Clarkson has yet to publicly respond to the charity. The Daily Star has reached out to his representatives for comment.
