Influencer Erzabel, who earns up to £60,000 a month and has 800,000 Instagram followers, was left stunned after a fan admitted selling his car to free up money to spend on her online content.
Fan's extreme gesture leaves influencer speechless
Erzabel, a content creator from Southeast Asia, said she initially thought the fan was joking when he confessed to selling his vehicle. "One fan told me he'd sold his car and initially I thought he was joking," she said. "He explained he'd done it because he wanted more money available to spend on me." The fan later used some of the proceeds to purchase content and continue supporting her online business.
Erzabel described the confession as one of the most extreme things she has ever heard from a follower. "It was definitely one of the craziest things I've heard. I asked him if he was serious and he was. I was shocked," she said.
Influencer urges financial responsibility
Despite the incident, Erzabel insists she never encourages fans to make major financial sacrifices. "I always tell people to be responsible because their real life comes first. I never want someone putting themselves in a bad position," she said.
Erzabel launched her online career during the pandemic, and a viral video that racked up 42 million views helped propel her profile onto the global stage. Since then, she has built an international audience and now earns up to £60,000 a month. She regularly travels the world, flies business class, and has treated herself to luxury purchases including a £50,000 Birkin bag and a £30,000 Rolex.
Building a loyal community
Despite her financial success, Erzabel says the most rewarding aspect of her work is the community she has created. The 30-year-old added: "People often don't understand the business side of what I do. It's about building trust and connection with an audience. That's what creates loyalty. That's why people stick around for years. When someone tells me they've sold a car because they want to support me, it's obviously surprising. But it also shows how strong those connections can become."
